Connecting Venues & Consumers

Recent global events, including the post pandemic landscape, have highlighted the need for venue operators to much improve their offering to sports and entertainment fans. As Jon Ledecky, New York Islanders owner who in November 2021 opened the $1 billion UBS Arena commented: –“We’re competing against the 80-inch television in your living room.”Added to that, problems with public transportation and access, parking, the price of food, the rapid innovation seen in technology have all had an impact on the customer experience in and around sports and entertainment venues.

Other trends in the sector, including the move to creating smaller venues, rather than ever larger and more expensive venues may become the norm.Bill Mulvihill, the head of U.S. Bank Sports and Entertainment Group, assisted in financing the Los Angeles Rams SoFiStadium, which cost $5 billion. He echoed others who predict smaller venues on the horizon for the next generation of stadiums and arenas. He went on to say that more clubs are creating plans for in-arena spectators and TV viewers.

“The idea is to have some unique fan experiences, not just drive up the total number of people in your building,” (, 2022)Added to that the new generations of fan have a different appetite and perspective when it comes to the consumption of sport and entertainment content and venues will need to up their game if they wish to fill their capacity.From strategy to execution, International Venue Management (IVM) can deliver an integrated technology, digital and data strategy to drive the connection required now between venues and consumers. IVM manage the procurement of all the elements required and full project manage their implementation in order to create truly unforgettable customer journeys and experiences.

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